GWE Business West Training and Development launch a brand new modular Digital Marketing & Social Media training programme. With online lunchtime webinars, workshops in Swindon, Bristol and Midsomer Norton, 1-2-1 mentoring and support, this new programme provides a mix of strategic planning and hands-on practical sessions for those seeking to gain maximum return on investment from social networking and digital marketing.
The aim of the workshops and webinars are to help attendees build confidence in using the exciting array of digital marketing and social media tools from Facebook, LinkedIn and Twitter to websites, blogs and e-newsletters to help improve their marketing, customer relationship management and lead generation. Attendees can use the techniques and their learning for themselves right away, at the same time as building this knowledge into their campaigns and longer term business plans. The programme is designed for those in a PR, marketing, sales, business development or communications role and for everyone who wishes to maximise the effectiveness of the internet and social media in their marketing activities.
The training workshop sessions are based on a combination of interactive activities individual exercises and discussions. Participants will benefit from facilitative style discussions with the trainer and participants will be encouraged to get involved and learn by doing things themselves. Completion of a personal action plan will ensure that attendees understand how and what they can do from the moment they return to their work. If possible, attendees should bring a laptop computer to the workshops for the hands-on sessions.
Webinars are web seminars designed to give attendees a taster of each training workshop from the comfort of their own office or home. They are useful preparation for the respective workshop as well as helpful refreshers for those who have already attended previous sessions, updating their knowledge with new opportunities and the latest thinking. Full login details and instructions are provided on booking.
Digital Marketing Training Programme attendees receive web-based mentoring and follow-up support through a dedicated website, to ensure they are kept abreast of developments in technology, strategy and new services.
Attendees will be able to use what they learn to create highly effective marketing activity to support:
- new business lead generation for growth
- enhancement of customer relationships
- improved research and market intelligence
- awareness and response to competitor activity
Trainer, Neil Wilkins, is a Marketing Consultant with experience in a range of industries including financial services, telecoms, public sector, IT, consumer retail products and manufacturing. He specialises in the development and delivery of strategic and tactical marketing training courses which benefit from his knowledge and background as well as drawing from a broad base of current business models and case studies.
As an experienced Marketing Consultant, Neil now advises commercial and public sector organisations in marketing strategy as well as providing a full design service and the creation and management of tactical campaigns.
Neil is an enthusiastic and dedicated trainer and his personable and welcoming style allows individuals and groups to settle quickly into team tasks and helps them to absorb knowledge.
Programme course topics include:-
Introduction to Digital Marketing
Introduction to Social Networking
Getting the best from Twitter
Getting the best from LinkedIn
Getting the best from Facebook
Effective Websites
Effective Blogging and eMail Marketing
For full details visit: http://www.gwebusinesswest.co.uk/training/digital_marketing_programme.aspx
To book onto any of these courses please view GWE Business West online training / events calendar for forthcoming dates via www.gwebusinesswest.co.uk, call the training team on 01275 370 761 or email training@gwebusinesswest.co.uk for latest information.
