Archive for the 'Top Tips' Category Page 2 of 4



Top Tips for a better business plan

1. Do a lot or do a little
Sometimes writing a business plan is a task confined to the bottom of an in-tray or dismissed entirely as an arduous chore. But remember - a business plan can be as long and detailed or as short and snappy as you like. And because your business plan should ideally be a dynamic, working document, you can add to it as you go. Those that appreciate the virtues of writing a business plan may argue that the more you put in the more you get out. But crucially, it’s important to realise that at the very least, a little planning is better than no planning at all.

2. Write for your audience
If you are preparing a business plan to attract interest from potential stakeholders,  such as investors, banks or partners, looking at things from your audience’s perspective helps you decide what pertinent information to include. Investors will expect to see detailed financial forecasts and growth plans illustrating your suitability for investment. If your audience is yourself, in that you are preparing a business plan for your own day-to-day use, you might choose to focus more closely on other areas such as detailed operational or strategic plans.

3. The art of the start
If your business plan fails to interest and engage from the outset your audience are likely to switch off. The ‘executive summary’ is positioned at the start of a business plan, acting as a synopsis of key messages. It should inspire readers to read on, or alternatively - if your business plan is for internal use - it could serve as a handy reference point or motivational pick-you-up on a bad day.

4. Focus on opportunities and strengths
Your business plan is your message to potential stakeholders - and yourself - that your business has potential. An emphasis on identified opportunities and strengths helps reinforce your business’s key success factors. But be realistic. If you make financial forecasts based on outlandish evaluations of your potential, you might run into problems later on.

5. Think strategically
Objectives are best pursued with sound strategies. Your business plan is an opportunity to flesh out strategies capable of delivering your aims. Thinking strategically makes your business plan more than just the necessary paperwork to raise finance or attract investors. As a working document, your business plan can be a truly functional resource to steer your business in the right direction.

6. Know your market
Your marketplace has the potential to influence your objectives and strategies, dilute your strengths, or impact your finances. It therefore follows that fully understanding your marketplace is vital to future planning.

7. Highlight key people
Investors often buy into people, not just businesses, so emphasising the strengths of your key personnel is important if you are looking to raise finance. If you are preparing a business plan for internal use, the act of writing down the strengths and core responsibilities of key staff could be a useful exercise, if only to confirm that your people’s skills are fully utilised.

8. Number crunch
Numbers are important because, ultimately, your business’s potential is only as strong as your financial plan. Realising your future objectives may require capital investment or adequate cash flow, and your potential profitability will be high on the list of questions from an investor’s perspective.

9. Keep structured
A sensible structure helps you compile, write and use a business plan effectively. Potential investors and stakeholders will expect to see information laid out in a logical and easily navigable way. Structuring your plan may help you write and use it too. For example, you could divvy up different sections to be managed by different people (based on their knowledge and strengths), bringing plans together bit by bit. Visit the Business Link website for links to examples of sample business plans that follow typical structures.

10. Keep it up
Plans are made for doing, so it’s important to revisit your business plan regularly, if only to make sure you are achieving what you set out to. If your plans turn out to be unrealistic, set new goals and evaluate why things didn’t go to plan. There may be reasons to explain differences between your plan and reality, such as a shift in strategic direction or a downturn in market conditions, but consciously making the comparison helps you differentiate between an intentional change and a loss of focus or direction.

More info - Prepare a business plan

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Top Tips for 2008

5 tips to help you get the most out of 2008:

1. Face your demons

Make a list of your worst nightmares. The loss of your most valuable customer(s); a competitor undercutting your prices and squeezing your margins; losing your customer data. Whatever your key issues, make 2008 the year to face up to your demons by devising action plans that aim to avoid the worst case scenarios that keep you awake at night. At first there may be more questions than answers, but facing up to such uncomfortable issues is often more healthy than burying your head in the sand. It could make 2008 your best and least stressful year yet. Or may simply ensure your business survives into 2009.

2. Develop yourself

If 2007 was all about your business, make at least a small part of 2008 about you. Consider your weaknesses and identify areas for self-development. Then explore your opportunities for training, which may include local training events, workshops and seminars, one-to-one training or coaching, bespoke training sessions or online interactive courses. Or even just a holiday and a good self help book! After all, your personal skills contribute to the overall success of your business, so it makes perfect sense to develop yourself.

3. Watch your finances

Continued fears of a credit crunch hitting the UK economy may or may not be realised, but such uncertainties serve as a useful reminder that financial stability is not a certainty. Even if you’re confident that your finances are in order, consider the unexpected - such as how a financial squeeze might affect your customers, suppliers or money lenders, and think about what this may mean to your business. Ensure the basics such as your cash flow, balance sheet and profit and loss accounts are taken care of, and review financial forecasts regularly so that potential issues can be avoided before they happen. The unexpected may not occur, but a solid grasp on your finances means that if it does you are well prepared to ride the storm.

4. Go green

In October 2007 we reviewed a NetRegs SME-nvironment survey indicating that although many businesses have the motivation to go green, a large proportion fail to understand exactly how their business impacts the environment. An estimated 48 per cent of all businesses have taken steps to minimise their environmental impact, but many businesses continue to believe that they don’t undertake any harmful activities and as a result do not implement environmentally friendly practices. It’s likely that during 2008 those NOT acting will become the minority, but many businesses will still need to implement changes if they are to turn environmental consciousness into action.

5. Do something new

The choice is yours, but here’s a few suggestions: Learn a new IT skill. Put a plant in your workspace. Attend a networking event. Make a website. Write a business plan. Delegate. Join an online business community. Reward yourself. Backup your data. Ask someone for help. Review your business performance. Reward your employees. Diversify. Take a holiday. Think of a new way of doing things.

 Download printer friendly version : Top tips for 2008

10 Top Tips for Managing a Better Website

Research suggests that 7 out of 10 UK businesses have an online presence. That adds up to a lot of websites, and even more people behind the scenes making them happen.

This month’s tips recognise that those involved in creating and managing websites may come from very different professional backgrounds - from managerial or marketing experts to IT or technical gurus. With this in mind, each tip is designed to offer useful and relevant guidance on a range of subjects from web accessibility and copywriting for the web, to areas such as online promotion, web analysis and navigational design.

Download - 10 Top Tips for Managing a Better Website

Top tips - Integrate your Marketing function

In recent years, marketing has evolved from a discrete, isolated activity, to a key organisational imperative. This evolution - from casual task to core function - has brought about new, complex challenges for the marketer.

As well as mastering the practice of marketing, a successful marketing function must now undertake additional duties. It must justify its own existence, by demonstrating why and how it delivers results. It must interact with and integrate within the wider organisation, ensuring that marketing activity remains valued and respected as a legitimate function. And it must affect change throughout the organisation, so that effective marketing strategies can be enacted and corporate objectives can be met.

And for once, such grandiose ambitions are not exclusively reserved for bigger marketing departments. The lone marketer and large marketing function alike has an equal opportunity to affect change across an organisation that results not only in a better, more integrated marketing function, but also improved organisational performance and success.

So, how do you capitalise on these new challenges and opportunities for the good of your business and your customers? Our Top Tips offer five steps which, if enacted together, can lead to a truly integrated and customer-focussed marketing function.

Read Top Tips - Integrate Your Marketing Function

Top tips - how to get into the media

Regional newspapers value good quality business news. The effective use of public relations will enable you to raise the profile of your business and build a strong relationship with journalists.

Public Relations “…can be a vital and dynamic element of company’s overall marketing plan,” explains Ian Robins, Business Link’s Marketing Manager.  “Unlike advertising, where coverage or space is paid for, PR is a way of gaining positive publicity through editorial exposure. PR isn’t just for big companies using national newspapers or television.  Even the smallest business can use publicity opportunities to catch the eye of its local audience”. 

Talking to Business Link, local business editors explain how best to get your company’s news and achievements into the media:

 “We’re interested in the small start ups, we’re interested in the SMEs.  Every business has a story to tell”.
 Rob Buckland, Western Daily Press
 
 “Our role is to act as a catalyst to drive business, because that’s our livelihood. We don’t have a paper otherwise.”
 Ian Mean, Gloucestershire Media.

Download top tips

Listen to the full interviews : www.businesslinksw.co.uk/podcasts

For more information on writing press releases - or to view a sample press release - read the guide PR: The basics