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Discussion: What makes a business agile?

Uncertain times tend to get business owners thinking; arguably the one constructive outcome of economic downturn. But beyond the usual musings over cash-flow and profit forecasts, what steps can business owners take to guard against uncertainty? What makes a business adaptable and ever-ready to face change? The answer: businesses must become more agile.

The word ‘agile’ is easy to define: adjective; 1. able to move quickly and easily. 2. quick-witted or shrewd. In contrast, ‘business agility’ is a frustrating fuzzy notion. We know that an agile business has quick and sharp powers of judgement. We know that an agile business is able to respond quickly and effectively to change. But what factors contribute to such an adaptable nature?

Arguably, being small is one way of being agile. Small businesses are often much closer to their marketplace and customers, which means they can identify changes, threats and opportunities more rapidly. Reaction times are also quicker, with fewer obstacles hindering quick adaptation. Business agility is a product of closeness and intimacy - both with the outside world, and within its four walls.

Business agility may also be determined by an organisation’s management. Leaders direct a business’s fate, so decision makers who are firmly ‘on the pulse’ are more likely to identify change and adapt quickly. Again, a closeness to markets and customers, sound judgement and decisive action are key characteristics contributing to business agility. A bottom-up consciousness - where workers have influence over the strategic direction of a business - is also likely to facilitate a more adaptable and flexible business.

In these uncertain times, you may be forgiven for thinking that business agility is about responding to threats. But remember: it’s about seizing on opportunities too. Reacting quickly and easily to both threats and opportunities - with equal precision and confidence - is really what it’s all about.

Join the discussion

There is no easily definable recipe for business agility (the thoughts above are just a few ideas to get the conversation started). The best way to understand what makes businesses agile is to learn from agile businesses. Which is why we are asking for your opinions. Comment on this article and let us know your thoughts on:

  • what makes a business agile?
  • how a business can become more agile?
  • how your business has quickly and effectively responded to threats and opportunities?
  • Or more generally - share your experiences of how your business has adapted quickly and easily to change.

Thank you. We appreciate your views.

Sources of finance : overview

Internal sources of finance

Internal sources of finance are often the first to be exploited. But unless a business is cash-rich and extremely profitable, such finance may be insufficient for ambitious growth and development plans.

The main sources of internal finance are:

  • Personal savings - Cash injected into a business by its owners can be paid back if the business succeeds, but there’s an obvious personal risk should the business fail.
  • Working capital - That is, the finance available from current or short term assets, minus current liabilities. This could fund development, but may leave cash-flow tight.
  • Retained profits - Any profit a business keeps as opposed to distributing to owners/shareholders. Balancing the interests of the business and its owners is important.
  • Sale of assets - A business may sell assets such as property, equipment, or Intellectual Property. 

There may be risks associated with exploiting internal finance - such as putting personal savings in danger, crippling cash-flow, or frustrating equity holders through retention of profits. Of course, such risks need to be weighed up against the benefits - not least the fact that internal finance does not incur borrowing costs or require business owners to sell part of their business. Such risks and benefits should be considered within the context of a business’s own circumstances, and compared with the benefits of raising alternative, external sources of finance.

External sources of finance

The options for sourcing external finance can be divided into two groups: Ownership capital involves giving up ownership of and possibly some control over the business. Non-ownership capital does not involve such sacrifices, but can be a costly way to raise finance.

Ownership capital

  • Sale of ordinary shares - Otherwise referred to as equity shares, this is a method of raising finance by selling part of a limited company. Ordinary shareholders share in the profits of a business (through dividends). Businesses choose whether to pay dividends, based on factors such as the profitability of the business or its strategic goals. 
  • Sale of preference shares - Preference shareholders are usually entitled to fixed dividend payments, regardless of a business’s profitability, which should be paid before ordinary shareholder dividends. A business may retain the right to buy the shares back at a later date.
  • Alliances or Partnerships - An individual or business may seek to ally or partner with other individuals or businesses to gain access to greater knowledge or skills, and of course increased financial resource. Sleeping partners may invest in a business but take no control over day-to-day operations. Often though, alliances or partnerships are strategic, i.e. the two entities working together offer ‘something greater than the sum of its parts’.

Non-ownership capital

  • Bank overdrafts - Expensive in terms of interest charges and arrangement fees, but often easier to access than other sources of finance. Overdrafts may be offered for a limited time which (in addition to high interest costs) might make them unsuitable for funding longer term investment.
  • Loans - Banks, building societies and other commercial money lenders offer loans on short-term or long-term bases, for a variety of different purposes. Eligibility for a loan or the amount offered may depend on a business’s financial track record, projections of future performance, or availability of security to borrow against. Interest rates vary but loans are not the cheapest way to acquire finance, and regular repayments must be budgeted for when considering cash flow. Schemes such as the Small Firms Loan Guarantee (SFLG) exist to help businesses that have been turned down for commercial loans, but selection criteria still apply, so the scheme is not available to all. Click here for more info on SFLG
  • Grants - Considered by many to be the ideal source of finance, grants do not have to be paid back and no ownership rights are given up. Grants are not free money however, because a grant is often awarded upon condition of a business doing something in return for the money - such as to develop a new idea, concept or product, employ someone or work collaboratively with others. Grants recipients may also need to report back to grant givers on how effectively the money was spent. Grants are sometimes designed to help specific groups such as deprived areas or young people, so access to grant funding might depend on a business’s circumstances or goals.
  • Debentures - Loans that are secured, where the lender has some kind of preferential rights. For example, a debenture loan may be secured for the purchase of a property, which the lender takes a legal interest in, similar to a domestic mortgage arrangement. Debenture holders may also have preferential rights to payment over and above other investors, such as shareholders, and may also have preferential rights to repayments should the business go into liquidation. Because of these preferential rights, debenture finance may impact ownership capital agreements, even though debenture lenders do not technically ‘own’ a portion of the business.
  • Friends and family (and fools) - As the ‘and fools’ appendage suggests, sourcing finance from friends and family can be problematic. Problems could occur when the borrower makes unrealistic promises of success, or when the lender expects a bigger return on investment than they ultimately receive. Such issues can usually be addressed by managing expectations on both sides. (Such funding may also be sought in exchange for ownership rights such as ordinary shares, as detailed in the previous section.)

Choosing between ownership and non-ownership finance is tricky and the decision is subject to some unknowns. For example, an early stage business may be wary of borrowing because of exposure to interest charges and high monthly repayments. Instead, it may choose to sell part of its business. In the short-term this may be an attractive route to finance, but if the business turns out to be a huge success it may regret that decision - if it is forced to share a large portion of its profits or is left with insufficient equity to raise further rounds of finance.

Such an example demonstrates how no type of finance is typically better than another. The choice depends on a business’s current circumstances - and its future potential.  Any business looking to raise finance must therefore think extremely carefully about all the options available, and how their decisions may affect the business’s success in the short and long term.

Further resources

Find out more about government-backed guarantee for business loans: The Small Firms Loan Guarantee

 

New business worksheets

Business Link has designed a new range of practical guides and worksheets that can be used to capture your ideas, explore aspects of your business and help you think about the questions you should be asking to take your business to the next stage.

Starting your business - a plan for success

Starting a business is exciting but daunting - you need all the assistance that you can get. This worksheet highlights the key areas that you need to focus on.

Read our guide: Starting your business - a plan for success.

Running your business - a guide to being more efficient and competitive

Well structured food for thought exploring the areas you should be looking at and raising questions you should be asking to capitalise on the full potential of your business.

Read our guide: Running your business - a guide to being more efficient and competitive

Growing your business - a guide to turning ambitions into reality

Businesses cannot stand still - they must constantly find ways to move forward and grow. This worksheet has been designed to help you take your business to the next level.

Read our guide: Growing your business - a guide to turning ambitions into reality

Video interviews - see how we work with businesses

See how our service could work with your business by watching our series of short video clips: http://www.thinkbusinesslink.com/interviews/

Business awards: the best in the business

Ask an award winner how they feel and you might be told that they didn’t think they had a chance of winning. Sometimes it’s hard to fully appreciate the significance of your own achievements - even harder to believe you are the best in the business.

In many ways such modesty represents the biggest challenge to overcome when thinking of applying for a business award. If you don’t think you are going to win, why bother? This attitude prevents many firms from entering business awards in the first place. But of course, the more pertinent questions may be: What have you got to lose? Or more importantly, what have you got to gain?

The only thing you stand to lose - aside from a touch of pride and a bit of time - is the awards competition itself. But even if you don’t win, the steps you take when entering or taking part could help you review your business performance and thus help it develop. Let’s say the application process asks you to evaluate your success based on several different factors, such as customer service, innovation, sales performance or operational efficiency. At best, the act of putting your success into words is a great boost to your confidence. At worst, the process may highlight areas where you need to improve.

Then there is the question of what you have to gain. First comes recognition, both with respect to your own achievements among peers in your industry - but also amongst customers, who will associate your business with success and prestige. This should increase their respect and loyalty towards your brand, and also give them a reason to feel good about themselves. Everybody likes to back a winner.

Winning business awards is also priceless from a promotional point of view. You will very quickly see the value in adding ‘award-winning’ to your ‘about us’ blurb, your flyers, product packaging, sales presentations, advertisements, and anywhere else you care to shout about your success. It makes consumers and competitors take note - it makes you seem unique and better - opening the door to new business. The PR and word-of-mouth opportunities are equally compelling. Local media may enjoy publishing stories of regional success, and if that happens word travels fast.

Of course, despite all the benefits, you may still be left wondering whether business awards are really just a game for the elite - the businesses at the cutting edge of technology or working in the most fashionable of industries. This may sometimes be the case, but often, business awards are less concerned by glamour and more by drive, performance and measurable results, whether that comes from a business working in new media, manufacturing, textiles, healthcare, or any number of other industries. And often, it’s not a case of what you do but how you do it. To name a few examples, business awards look for measures such as how you out-performed on your business plan, how you made your business a satisfying place to work, how you provided excellent customer service, or your versatility and imagination at solving your biggest problems.

You may need to buy a ticket to win the lottery, but to win a business award, it’s less about crossing your fingers and more about showcasing your hard work, determination and excellence. Someone has to win, and it really could be you.

Click here to view a list of current and future regional business awards

Growing plans

Any successful business that matures past the start up stage will face the dilemma: Should they grow bigger or stay the same size?

As cash flow and profitability increase, underpinned by loyal customers and rising demand, the temptation to grow bigger is as strong as the potential for increased rewards in doing so.

But it should be remembered that some small businesses may be anxious about growing. The idea may have always been to avoid the complications and pressures of big business. Business owners may wish to preserve the entrepreneurial spirit that flourishes in small, hungry businesses. Or they may hope to keep close ties with customers and suppliers, maintaining the personal touch. They might even worry that growing the business may dilute the camaraderie and close team dynamics of a smaller business. Desires and concerns like these may be so strong that the idea of growing too big may seem like a change for the worst.

Whether you want to grow your business or not, it’s important to focus on business planning in order to maintain control. Let’s say that you are tempted to grow but are concerned about losing the ‘personal touch’ with your customers. In this instance you should aim to tackle this issue closely in your growth plan. For example, your plans may include the appointment of customer account managers whose sole responsibility is to ensure high quality care of customers; or you might decide to employ someone to take on elements of your day-to-day workload in order to free up your time to focus on customer relations. Conversely, if the prospect of growing by recruiting staff is so costly or bewildering that you don’t want to take such a risk, you may need to plan how you are going to fulfill or manage customer demand without extra help. Often, even the act of not growing needs to be planned.

Of course, growth can too easily be misinterpreted. Sometimes growth isn’t about employing more people or raising finance for big investments and grand plans. In many ways, a business can ‘grow without growing’. Growth could be about consolidation; through increasing efficiencies, improving current processes, or raising prices. From this perspective your growth plan may be focussed on staying ‘small’ but growing in terms of productivity and profitability. Remember - it’s easy to confuse size with greatness. Many business can be great without being big; indeed, some businesses may be great simply because they are small.

Whatever your perspective on the meaning and virtues of business growth, a key step to take - whether you want to grow or not - is to have a plan. If you have a plan, it’s more likely that managing your business will continue to be exciting and rewarding, no matter of its size.

Download guide - Deciding whether to grow