<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>business i &#187; Sales &amp; Marketing</title>
	<atom:link href="http://www.businessi.info/category/salesmarketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.businessi.info</link>
	<description>Legislation changes, business advice and tips for success</description>
	<lastBuildDate>Fri, 13 Aug 2010 09:38:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Connecting offline with online marketing</title>
		<link>http://www.businessi.info/2010/08/12/connecting-offline-with-online-marketing/</link>
		<comments>http://www.businessi.info/2010/08/12/connecting-offline-with-online-marketing/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 10:22:39 +0000</pubDate>
		<dc:creator>Corrina</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.businessi.info/?p=1180</guid>
		<description><![CDATA[Connecting offline with online marketing
Connect offline with online marketing to maintain or create consumer interest and increase sales.
People go online for more information on products or services &#8211; even when purchasing offline
An iProspect survey of 2,300 individuals found that 67 per cent were driven to search for more information online following exposure to offline marketing. [...]]]></description>
		<wfw:commentRss>http://www.businessi.info/2010/08/12/connecting-offline-with-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales innovation</title>
		<link>http://www.businessi.info/2010/06/07/sales-innovation/</link>
		<comments>http://www.businessi.info/2010/06/07/sales-innovation/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 11:03:27 +0000</pubDate>
		<dc:creator>Business Link</dc:creator>
				<category><![CDATA[Creativity & Innovation]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.businessi.info/?p=1012</guid>
		<description><![CDATA[Sales innovation
Three ways and three steps: using customer knowledge, fresh thinking and new ideas to sell more.
Sales innovation can create customer value and business success. By tapping into salespeople’s customer insights and experiences, businesses can conjure up innovative ideas for improving sales processes and sales messages, and creating fresh sales tactics and approaches.
Think different
Salespeople know [...]]]></description>
		<wfw:commentRss>http://www.businessi.info/2010/06/07/sales-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales tips</title>
		<link>http://www.businessi.info/2010/03/10/sales-tips/</link>
		<comments>http://www.businessi.info/2010/03/10/sales-tips/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:46:15 +0000</pubDate>
		<dc:creator>Corrina</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Top Tips]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.businessi.info/?p=940</guid>
		<description><![CDATA[Tips to help improve your sales approach, get more and better leads, and increase sales.
Know your customer value proposition
What value &#8211; what unique benefits &#8211; does your business and its products or services provide? Ensuring salespeople articulate this message clearly can create stronger links with consumers who would most value your offerings &#8211; which means [...]]]></description>
		<wfw:commentRss>http://www.businessi.info/2010/03/10/sales-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer care</title>
		<link>http://www.businessi.info/2010/02/18/customer-care/</link>
		<comments>http://www.businessi.info/2010/02/18/customer-care/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:42:33 +0000</pubDate>
		<dc:creator>Corrina</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Strategy & Operations]]></category>
		<category><![CDATA[Top Tips]]></category>

		<guid isPermaLink="false">http://www.businessi.info/?p=904</guid>
		<description><![CDATA[Five tips for improving customer care, satisfaction and loyalty.
1. Remember why it’s important
Taking good care of customers improves customer satisfaction and loyalty, and increases the chances of customers recommending your products or services to others.
It’s an important part of relationship marketing, which focuses on getting and keeping customers through a combination of marketing, quality, and [...]]]></description>
		<wfw:commentRss>http://www.businessi.info/2010/02/18/customer-care/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Location-based digital marketing</title>
		<link>http://www.businessi.info/2010/02/18/location-based-digital-marketing/</link>
		<comments>http://www.businessi.info/2010/02/18/location-based-digital-marketing/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:35:53 +0000</pubDate>
		<dc:creator>Corrina</dc:creator>
				<category><![CDATA[IT & eBusiness]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.businessi.info/?p=901</guid>
		<description><![CDATA[Put your business on the map and connect with local consumers &#8211; it’s easier than you might think.
For a while now online advertisers have been able to determine a user’s location and deliver location-based ads. But their methods have not always been capable of providing precise location data. People then began to use ‘location-aware’ mobile [...]]]></description>
		<wfw:commentRss>http://www.businessi.info/2010/02/18/location-based-digital-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
