Networking can create a smaller world, connecting you with the people and things your business needs.
Knowing the right people provides easier access to valuable information, know-how, experience, ideas, opportunities and contacts. By making connections, we can get closer to the people and things we need.
Some believe that through such links, all 6.9 billion people on the planet are connected. Theory has it that via our networks of friends or contacts, we are on average less than six handshakes from anyone; from our heroes or investors, to new recruits, collaborators, suppliers, or customers.
But does this notion hold true? A BBC documentary suggests the answer could be yes. According to scientific research, most individuals belong to isolated groups, such as tight-knit social or geographical clusters. But within these clusters are usually some key individuals who provide links to new or different groups of people. “Hubs” are also present, defined as “people who are much more connected than the rest of us”.
These people – the links and hubs – really can create a smaller world. Think for a minute about the people and things you are looking for; a mentor to offer guidance, or an investor to fund your growth plans; a better distributor, supplier, or creative agency. Chances are someone in your local networks can help you, or through just a few handshakes, can connect you to someone who can.
Get involved
Business networking services aim to bring like-minded business people together through events, and increasingly via the web. They offer a place for you to get to know people and make your world smaller.
What to expect from such services can vary. Formal networking events, such as dinner-parties or structured working days, may invite people who are closely linked, perhaps by industry sector or level of experience. More casual events, such as breakfast meets or speed networking, may be broader in scope. Web networking services are usually open to most, but are also likely to offer ways to make more specialist connections.
So, with all this available, why not pick a few networking services and give them a go? To begin, all you need is a “1-minute intro” that summarises yourself and your business. Consider what your business needs, and what skills or resources you could offer in return. When attending live events, remember your business cards. And finally, be sociable – networking is about creating relationships as much as playing give and take.
In addition to local events, take a good look on the web. Services such as LinkedIn or BT Tradespace offer formal networking tools. But social networking sites such as Facebook and Twitter also offer casual ways for like-minded business people to connect and engage in discussions.
It may take a while to make connections that benefit your business, but networking can be worth the effort. The process could simply help you to brush up on your conversational skills and personal confidence. Or, such activity could help you to create a smaller and more intimate business world, in which you are less isolated and have easier access to the people and things your business needs to succeed, today and in the future.