Archive for November, 2007

10 Top Tips for Managing a Better Website

Research suggests that 7 out of 10 UK businesses have an online presence. That adds up to a lot of websites, and even more people behind the scenes making them happen.

This month’s tips recognise that those involved in creating and managing websites may come from very different professional backgrounds - from managerial or marketing experts to IT or technical gurus. With this in mind, each tip is designed to offer useful and relevant guidance on a range of subjects from web accessibility and copywriting for the web, to areas such as online promotion, web analysis and navigational design.

Download - 10 Top Tips for Managing a Better Website

HR Focus

‘Work while you’re sick’ culture hits productivity and motivation

According to a recent report, a culture of working when sick exists among many UK firms, resulting in reduced productivity, motivation and morale.

The survey, published by the Chartered Management Institute and Simplyhealth, is based on the views of over 1,500 managers working in the UK. 1 in 3 managers claim that a culture of not taking time off when unwell exists in their organisation, with 47 per cent believing they would not be treated sympathetically if they were absent from work due to illness. And unsurprisingly, 67 per cent of respondents claimed that ill-health reduces their productivity.

The combination of a pressure to work when sick and the subsequent impact on productivity results in 71 per cent of respondents stating that they are not ‘positively motivated’ about work during periods of ill-health.

Though alarming, such results should not be taken as an immediate indictment of UK businesses. A work while you’re sick culture may stem from unsophisticated or inflexible sickness policies, but equally, other dynamics may exist - such as competitive pressures between employees themselves, or an individual’s self-judgements about their own level of performance.

Apportioning blame may explain the cause, but it is not an effective solution. More important to fostering an open and fair culture is a focus on creating transparent sickness policies and procedures, and ensuring they are communicated effectively throughout an organisation. By doing this, businesses not only play their part responsibly, but can also more easily identify inconsistencies and cases of unfairness if and when they do occur.

Read the guide Manage absence and sickness which includes information on creating and managing absence and sickness policies and procedures.

Online social networks and personal Internet access

A recent Trade Union Congress briefing entitled ‘Facing up to Facebook’ looks beyond the hype surrounding online social networking and makes one simple conclusion: “Handled properly, personal access to the internet during breaks could be a valued benefit for staff”.

That is not to say that every employer should provide free and open internet access without question or limitation. The report acknowledges that firms have a right to decide how their IT equipment can or cannot be used - and indeed - it would be wrong to suggest that personal internet access is appropriate in all working environments. It is merely a suggestion that personal internet access can provide benefits to both staff and their employers.

Internet access provides a valued connection to the outside world, allowing staff the opportunity to organise their personal lives and chat with friends and family. Such freedom provides a degree of work-life balance. Conversely, restricting this privilege may potentially foster a sense of isolation at work. In this respect, a little flexibility goes a long way in terms of boosting morale and increasing motivation. After all, establishing work-life balance is a generally accepted principle which is said to reduce stress, improve morale and increase productivity. Benefits aplenty for both employer and employee.

That said, arguments for preventing internet access should not be overlooked. Practical considerations may discount this as a possibility, or employers through experience may feel such privileges open up their IT systems to insecurities or misuse. A good reason not to allow internet access is quite simply good enough.

Regardless of what firms ultimately decide is right for them, a crucial and fundamental step in managing personal IT access is to properly define and openly publicise an internet usage policy, so that whichever way it leans, at least employees understand what their usage privileges or limitations are.

Read guide - Introduce an Internet and email policy

View - Sample Internet policies and notices

What makes your business, products or services unique?

A unique selling point is a differentiator which distinguishes your business, products or services from others. It helps you communicate key benefits, get new customers, and establish a competitive advantage.

First you need to outline the features of your business, products or services. That is, the distinctive attributes - as you see them. Second, you should seek to understand why your customers come to you, and why and how they use your products or services. Third, you need to understand your competitors, specifically why and how their business, products or services differentiate from yours.

Missing a step in this process can be problematic. The way you see your business, products or services may be different from how your customers perceive them. You may also believe you are unique, when in fact competitors offer similar offerings. If you begin to define your unique selling point based on incomplete or misguided perceptions, you may end up sending the wrong message entirely.

But that’s just the beginning. Once you have completed these 3 initial steps, you can begin defining what your unique selling point is.

Your new found intelligence helps you identify the key benefits you offer. These might be benefits that satisfy key customer needs, or fill gaps that exist in the current marketplace. For example, if you identify that customers value you because you offer exceptional customer service, you may begin to more explicitly position this benefit via your marketing messages. Or, if competitors focus on exceptionally high quality, you might consider positioning yourself at the budget end of the market, especially if your intelligence highlights an untapped audience.

But remember - whilst various customer, market and competitive insights may influence many areas of your marketing activity, your unique selling point is intended to be just that - unique. Ideally, you should be able to summarise it in one or two sentences. Of course, you may have one unique selling point for your business and another for each of your products or services. And indeed, these unique selling points may change over time as your business, products or services evolve.

The more relevant, defined and succinct your unique selling point is, the easier you can permeate the message throughout your business and beyond, from your core marketing messages to the way employees talk to customers. And crucially - the way customers remember your unique selling point and how much they believe it. As a result, your unique selling point goes beyond a vague definition, becoming a key quality of your brand, products or services.

Read the guide Know your customers’ needs which includes information on defining a Unique Selling Point, and outlines 10 things you need to know about your customers.

Brainstorming - help or hindrance?

Brainstorming was first popularised in the 1930s as a creative technique for generating ideas and solving problems. Since then, mixed attitudes have emerged regarding its effectiveness above other methods for sharing and collecting ideas. Nevertheless, it is widely recognised as an enjoyable group experience that can aid team building.

There is no doubting the assertion that employees do have good ideas. In fact, a recent global study by IBM found that the top source of innovative ideas is a company’s employees. Brainstorming is specifically designed to assist the collection of ideas, focussing on quantity over quality, and encouraging more unusual or unorthodox suggestions or approaches. In this sense brainstorming is about ideas - not necessarily ‘good’ ideas.

And herein lies the strength and weakness of brainstorming. It is argued that ideas should be positively considered and developed during a brainstorming session, but criticism or evaluation should not occur - in order to maintain a supportive atmosphere. The more ideas are criticised, the less individuals feel they can openly suggest them.

The strength therefore, is in creating an open and inclusive team environment where ideas are received with equal merit and without prejudice. The weakness is that not only might time be wasted developing bad ideas, these ideas need to be subsequently criticised and evaluated - adding a laborious next step with no guarantee that good ideas will result. Another potential risk is that ideas received positively during a brainstorming session but later dismissed may result in dissatisfaction as individuals feel their ideas have been ignored (it is therefore important to manage expectations throughout the process).

Of course, good ideas may result from brainstorming. Indeed, that one crucial, business changing idea that may never have surfaced without the act of brainstorming, may pop up from nowhere. The point is - brainstorming is not a hugely efficient ideas generation process - but it is a positive and engaging team building exercise.

So what should we learn? They key message is to take brainstorming for what it is: an engaging experience that helps teams feel equal and involved in the ideas generation and problem solving process. But at the same time, it should not be relied upon to generate that next big idea or solve your toughest problems. Even though potentially, it may well do.

Read the guide Lead and motivate your staff which includes advice on team building.

Women, men, and non-linear career paths

To get more women into senior level positions, firms must engage with what Sylvia Hewlett, of the Centre for Work-Life Policy in New York, calls women’s “non-linear career paths”.

The vision is simple: a workplace where women are not penalised for opting for a non-conventional career path.

This is something that many women choose to do during their careers. According to Hewlett’s research - over a third of professional women leave work at some point, to look after children or family members, and a further third to go part-time for a while. Hewlett argues that when re-entering work, women are penalised - in terms of both salary and career progression - by a system that naturally favours a record of ‘unbroken service’.

They key to making the workplace work for women, according to Hewlett, “is to make flexibility totally universal, and to make it very real.” That means making flexibility available to everyone, not just women: The decision to work flexibly “hits men even harder than women. Men get really clobbered if they take some of this [flexibility] stuff. But it’s very important to figure out how to get men centrally involved because then you can really change the culture of the workplace, and it becomes kind of normal”.

So, if you listen to Hewlett, the key to creating an inclusive and fair workplace is flexibility for everyone, regardless of gender. But what’s in it for businesses? According to a Chartered Institute of Personal Development report - quite a lot.

In their survey, which questioned over 500 organisations in the UK, 47 per cent believe flexible working has had a positive effect on staff retention, 70 per cent perceive employee motivation as having benefited, and over half have seen positive effects on recruitment.

Though these finding are not directly linked to the assertion that flexible working can help women pursue what Hewlett brands the ‘non-liner career path’, they do provide evidence that flexible working - on its own - has measurable positive effects for businesses. If these business-related benefits also serve to create more women (and men) friendly workplaces, then really, everybody wins.

Read guide - Benefits of flexible working

Read guide - Women in business - support for businesses in the South West

The winter blues

Seasonal Affective Disorder affects an estimated 5 per cent of the UK population - becoming especially prevalent during the coldest and darkest winter months from December to February.

The seasonal Affective Disorder Association outlines the symptoms, which may include sleep problems, lethargy, cravings for carbohydrates and sweet foods, depression, irritability, social problems, tension, changes in mood, and a weakened immune system (their guidance for those concerned by these symptoms: seek medical advice). Whilst symptoms are said to disappear in the Spring, they can recur year-on-year, making the winter months particularly challenging for sufferers.

Such symptoms - whether the result of Seasonal Affective Disorder or a less detrimental case of the winter blues - may affect the well-being and productivity of employees and presents tricky challenges for UK firms.

Employers must consider how to tackle drops in performance, whilst at the same time being sensitive to the increased pressures the winter season brings. A tricky balance, but one which is undoubtedly made easier by maintaining open, regular communication between employer and employees in order to identify health or performance issues accordingly.

And though not obliged to do so, employers might consider approaches to ‘lighten the mood’ during winter months, which may serve to lessen the effects of seasonal conditions.

Consultancy firm Croner offers 4 top tips to beating workplace winter blues:

  • Ensure employees are working within a comfortable environment by turning the heating up to maintain an optimum working temperature of 20 to 24 degrees and making sure lighting is sufficient in all work areas.
  • Consider implementing ‘winter flexible working’ by allowing staff to work additional hours on their lunch break, in the morning or late afternoon so they can leave early on a Friday.
  • Encourage employees to incorporate exercise into their daily routine by providing subsidised membership at a local gym.
  • Arrange onsite health screenings so staff feel their well-being is being considered, while serious cases of Seasonal Effective Disorder could also be identified during these health checks.
    http://www.croner.co.uk

Find out more about taking steps to promote employees’ and your own well-being and preventing illness and injury, by reading - Occupational health and welfare: an overview