Regional newspapers value good quality business news. The effective use of public relations will enable you to raise the profile of your business and build a strong relationship with journalists.
Public Relations “…can be a vital and dynamic element of company’s overall marketing plan,” explains Ian Robins, Business Link’s Marketing Manager. “Unlike advertising, where coverage or space is paid for, PR is a way of gaining positive publicity through editorial exposure. PR isn’t just for big companies using national newspapers or television. Even the smallest business can use publicity opportunities to catch the eye of its local audience”.
Talking to Business Link, local business editors explain how best to get your company’s news and achievements into the media:
“We’re interested in the small start ups, we’re interested in the SMEs. Every business has a story to tell”.
Rob Buckland, Western Daily Press
“Our role is to act as a catalyst to drive business, because that’s our livelihood. We don’t have a paper otherwise.”
Ian Mean, Gloucestershire Media.
Download top tips
Listen to the full interviews : www.businesslinksw.co.uk/podcasts
For more information on writing press releases - or to view a sample press release - read the guide PR: The basics
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