Some online trends fade as quickly as they appear. Blogs, podcasts and social networks are here to stay - at least for the time being. So should businesses get involved?
Well it depends. Finding a ‘fit’ between your business and whatever trend takes your fancy is vital. Whilst you may feel innovative experimenting with new ideas, without clear value to you and your audience, what’s the point? Sometimes the skill is deciding what not to do - just because something is new and innovative doesn’t mean you should do it.
But as demonstrated in our review, companies that do find a ‘fit’ see big benefits - from looking innovative or trendy, right through to measurable returns like saving money or engaging more effectively with customers.
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