Publicity is a crucial source of leads and sales for small and growing businesses, yet many make little effort in this area. But it’s too valuable an opportunity to let pass by.
There are many tasks involved in building a successful business, and juggling them all can be a challenge. But there’s no excuse for turning your back on potentially valuable sources of new business. Yet that’s what many small and medium-sized businesses seem to be doing when it comes to publicising themselves.
According to a survey conducted by The Buzz Factory, only 60 per cent of UK SMEs send out press releases in an active attempt to attract media coverage and the increased profile it entails. The remaining two-fifths can’t see the point in sending out press releases, or don’t feel that it’s a priority.
But they seem to be missing out, because 86 per cent of PR-active SMEs said that the publicity they had generated had been beneficial to their businesses. There’s no such thing as a free lunch, but good PR comes close. Not every press release you send out will generate results, but those that do are like free advertising for your business.
If you think your business has been too publicity-shy, The Buzz Factory is running a competition to find the UK business that has let the most newsworthy story slip by without any media attention. For more details, visit www.publicityshybusiness.co.uk
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