According to survey results from web application testing company Empirix, online consumers have high expectations when it comes to e-commerce websites, and they’re becoming increasingly intolerant of glitches that prevent them from completing web-based transactions.
Nine out of ten respondents reported that they would make no more than three attempts to complete a transaction on a website. And only one per cent said that they would then contact the company to try to complete the transaction by phone instead.
The message for businesses is clear. Rigorous and ongoing testing of your website is essential to ensure that problems are resolved before they have a chance to drive customers away. A single negative experience with a company’s website is enough to drive one in three customers away for good.
There is significant spending power at stake. 92 per cent of the people surveyed said they had shopped online before, and 30 per cent reported spending upwards of £50 online each month.
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