Respect the social context
Twitter is a social tool, used by friends to share information and engage in dialogue. Businesses can and do fit into this world, but they must respect this social context. Dan Germain, of Innocent Drinks, suggests asking whether you would welcome customers to “drop in for a cup of tea”. If the answer is no: “don’t get involved”.
Be interesting
“The most important thing is to always be interesting”, says Amelia Torode of ad agency VCCP. Before you begin ‘tweeting’, consider the content you have to offer. Can you consistently create tweets that are interesting, informative, useful, conversational, or beneficial? When devising tweets, think twice about the social context; about why people use Twitter, and importantly, about the kind of people that use it.
